Watch Behind the Screens, Hollywood Goes Hypercommercial (2000) Online

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story. Read More

Watch Behind the Screens, Hollywood Goes Hypercommercial online. Featuring Jeremy Pikser and Mark Crispin Miller, Behind the Screens, Hollywood Goes Hypercommercial is classified as Documentary genre movie with an average rating across the web of 0. It is available for streaming online in the USA on 1 services such as Kanopy. The movie was filmed in United States of America and was released on 2000. Behind the Screens, Hollywood Goes Hypercommercial was directed by Sanjay Talreja,Sut Jhally. Read Less