Watch American Experience Season 12 Episode 15 Online

Profiling George Eastman (1854-1932), whose Kodak and Brownie cameras "forever changed the way people see their world," says narrator Judith Light. The hour uses interviews with historians and, of course, vintage stills and clips to recall the autocratic Eastman, whose business strategy bypassed professional photographers. "You press the button and we do the rest," was Kodak's slogan, and when he introduced the $1 Brownie in 1900, the "you" was everybody.