Watch RISING Season 3 Episode 11 Online

There are about 30,000 food-producing companies in Japan. The top 1% are industry giants. The other 99% are small businesses that struggle to compete with the majors on price and get their products sold. Kenta Kurokawa is the founder and CEO of a company that searches regional Japan for the hidden gems of the food industry, and helps them find markets for their great offerings. Several companies he's worked with have created hit products that brought them back from the brink of bankruptcy.