Watch RISING Season 5 Episode 10 Online

In Japan, crowdfunding isn't just about money. There's also a site aimed at test marketing new products which has built up an impressive track record. CEO Ryotaro Nakayama finds the ideas slumbering within local small and medium-sized businesses and helps turn them into new products, putting declining industries back into action. From projects like a foldable hybrid bicycle to kitchen knives modeled after Japanese katana swords, we take a deep dive into Nakayama's revolutionary business model.