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Watch Ways of Seeing Season 1 Episode 4 Online

  • 7.5/10
  • COUNTRIES: United Kingdom
  • Subtitles: English

In the fourth programme, on publicity and advertising, Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.